Procter & Gamble (P&G), a leading provider of various consumable dental products, announced that it plans a reduction in its expenses of up to $10 billion by the end of fiscal year 2016. This plan is the result of limited growth revenue. The reduction in spending is going to take place in the nonmanufacturing area, in addition to marketing and materials.
P &G revealed its plans during the Consumer Analyst Group of New York conference last February. However, the company will continue to appoint new staff members in emerging markets, such as China. In addition, P&G is planning to increase its global toothpaste business by expanding into new markets, especially in South America. Robert McDonald, CEO of the company, said that in a market like Brazil, sales are expected to grow significantly this year.
P&G recently presented its Crest Pro-Health Clinical oral health product line to a number of markets. The company says that the products of this line will help against dental plaque. In addition, New York Fashion Week, which took place in February, witnessed the introduction of new products, such as Crest3D White Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips.
P&G have been providing Crest-branded toothpaste since 1955. Although new markets are opening for the company’s products, such as Belgium and Holland, the company is facing some difficulty in catching up with other competitors, like Colgate and Unilever.
P&G said that it made nearly $11.5 billion from its healthcare products in 2011. These products included oral healthcare in addition to feminine sanitary wipes marketed under the brand “Always”
The company said that it made $82 billion as net sales in 2011. This figure means 4.1% increase than what was achieved in 2010.